Writing a Marketing Letter – The AIDA Formula
What is AIDA? Well if you haven’t heard of the AIDA Formula by now, it is time for a quick lesson. AIDA stands for Attention, Interest, Demand, Action. Use this formula to get better results from your marketing letters. Let's look at each part:
Attention – You must capture your readers attention within the first line of the letter. A captivating lead paragraph will set the tone and draw your reader to the next paragraph and through the rest of the letter. Get your reader excited to continue reading or intrigued to find out what you have to offer.
Interest – The letter must command the interest of the reader, state a problem, tell a story, play on the wants of the reader. This will ensure that you have their full attention.
Demand – Create demand for what your product or service. Sell benefits not features. How will your product or service benefit the reader, tell a story to transfer ownership to them. Make them see themselves using your product or service and how they can't live without it.
Action – The entire point of contacting your reader is to get them to take action. Don’t forget to tell them what you want them to do. Do you want them to contact you for further information, call you to schedule a meeting, or maybe visit your website. Whatever it is, make sure your spell it out for them.
In order to persuade your reader to take the desired action, you must focus your thoughts on what they WANT. Clients/customers are only interested in themselves, not you or your services.
Realize the difference between Needs and Wants. Target the Wants and you will win the sale.
visit http://www.pinos100central.com for more articles
Attention – You must capture your readers attention within the first line of the letter. A captivating lead paragraph will set the tone and draw your reader to the next paragraph and through the rest of the letter. Get your reader excited to continue reading or intrigued to find out what you have to offer.
Interest – The letter must command the interest of the reader, state a problem, tell a story, play on the wants of the reader. This will ensure that you have their full attention.
Demand – Create demand for what your product or service. Sell benefits not features. How will your product or service benefit the reader, tell a story to transfer ownership to them. Make them see themselves using your product or service and how they can't live without it.
Action – The entire point of contacting your reader is to get them to take action. Don’t forget to tell them what you want them to do. Do you want them to contact you for further information, call you to schedule a meeting, or maybe visit your website. Whatever it is, make sure your spell it out for them.
In order to persuade your reader to take the desired action, you must focus your thoughts on what they WANT. Clients/customers are only interested in themselves, not you or your services.
Realize the difference between Needs and Wants. Target the Wants and you will win the sale.
visit http://www.pinos100central.com for more articles
